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Who We are

Find out more about the people behind one of the top hotel groups in the southern region of Morocco and learn about who we are.
A Family Group
The Xaluca Group is a large team that includes all of the different hotels, auberges, and bivouacs in Morocco, as well as a touristic transport agency and a travel agency located in Spain.

Situated in the southern region of Morocco, the group's properties, such as Kasbah Hotel Xaluca Arfoud, Kasbah Hotel Tombouctou, and Hotel Xaluca Dades, along with Xaluca Ifess Fess Refuge de Montagne, Auberge La Belle Étoile, Bivouacs Xaluca, and Xaluca Aït Ben Haddou Maison d'Hôte, are strategically placed to host over 100,000 people from many different countries every year.

Tayeb Ettaiek, a Moroccan, and Lluís Pont, a Spaniard, lead the group, striking a balance between traditionalism and modernism, and taking care of every detail to ensure every client feels both comfortable and intrigued by a unique experience. As the general coordinator of all logistics in Morocco, Lakhlafa Ettaiek has a broad knowledge of tourist attractions in the area, as well as the needs of travelers.
GRUP XALUCA TIMELINE
Since 1998 until now...
Kasbah Hotel Tombouctou
Location: MERZOUGA
Kasbah Hotel Tombouctou was the initial establishment of the Ettaiek Family, and it quickly became a reference in Merzouga. Following the arrival of Grup Xaluca, the hotel underwent a complete renovation and expansion, transforming it into one of the most charismatic hotels in Merzouga.
Kasbah Hotel Xaluca
Location: ARFOUD
The story of Kasbah Hotel Xaluca began with just 12 rooms, but through perseverance and dedication, it has grown into a hotel with 200 rooms and has become a benchmark for hospitality in the entire southern region of Morocco.
Auberge La Belle Étoile
Location: MERZOUGA
Auberge La Belle Étoile was founded with the aim of providing our guests with an exceptional experience in the midst of the dunes of the magnificent Erg Chebbi. Over time, it has become a strategic destination for groups and travelers seeking a memorable night under the stars.
Hotel Xaluca Dades
Location: BOUMALNE DADES
Hotel Xaluca Dades, with its African-style architecture, was rebuilt and renovated by Grup Xaluca from what was once a national Parador in Morocco, originally designed by a renowned Japanese architect. The hotel is strategically located for guests who want to explore the marvels of the Middle Atlas or venture into the Moroccan desert.
Xaluca Ifess Fess Refuge de Montagne
Location: ATLAS MOUNTAINS
The inception of Xaluca Ifess Fess refuge came from the demand of daring clients seeking to explore and relish the numerous routes provided by the stunning high mountains of the Moroccan Middle and High Atlas. The remote refuge is a perfect retreat for those looking to immerse themselves in nature and unwind.
Arfoud Voyages
Location: ARFOUD
Arfoud Voyages, the wholesale travel agency, was founded to provide travel services throughout Morocco to our clients.
Xaluca Tours
Location: BARCELONA (Sabadell)
Xaluca Tours is a retail travel agency that specializes in creating customized trips to Morocco, catering to the unique preferences and interests of each traveler. The agency offers a range of packages and options to choose from, including adventure trips, cultural tours, and luxury vacations.

With Xaluca Tours, travelers can explore the vibrant cities, stunning landscapes, and rich culture of Morocco, all while enjoying personalized attention and top-notch service. The agency's knowledgeable and experienced travel experts can assist in creating an itinerary that suits each traveler's needs and interests, from visiting historic sites and museums to enjoying local cuisine and outdoor activities.

Whether you are looking for a romantic getaway, a family vacation, or an adventurous trip with friends, Xaluca Tours can create a personalized travel package that meets your needs and exceeds your expectations. So why wait? Contact Xaluca Tours today and start planning your dream trip to Morocco.
Xaluca Aït-Ben-Haddou Maison d'Hôte
Location: KASBAH AÏT BEN HADDOU
The creation of Xaluca Aït Ben Haddou Maison D'Hôte presented a unique and exciting opportunity to establish a boutique tourism project within the Aït Ben Haddou Kasbah - a stunning architectural masterpiece that has been designated as a World Heritage Site by UNESCO. This exceptional location provides guests with a truly immersive experience that allows them to immerse themselves in the local culture and history of the region. With meticulous attention to detail and a commitment to providing the highest level of hospitality, Xaluca Aït Ben Haddou Maison D'Hôte offers a memorable and authentic stay in one of Morocco's most iconic landmarks.
Hotel Xaluca Aguelmame Sidi Ali
Location: LAKE AAGUELMAME SIDI ALI
Nestled in the heart of Morocco, just 140 km from Fez's airport, lies the Hotel Xaluca Spa Aguelmame Sidi Ali. The hotel is a haven of peace and tranquility, perfect for those seeking a serene escape amidst nature's beauty. Situated on the shores of Lake Aguelmame Sidi Ali, the hotel offers stunning views of the Atlas Mountains and an abundance of local flora and fauna.

The lake itself is renowned throughout Morocco for its natural beauty, boasting a depth of 35 meters and surrounded by scenic cedar forests that house a variety of local wildlife, including goats. In the past, the hotel was established as a hunting and fishing lodge, and today, it has been completely renovated into a high mountain boutique hotel by Grup Xaluca and a team of skilled local craftsmen and carpenters.

With 32 spacious rooms crafted from exquisite cedar wood, the hotel offers facilities that cater to even the most discerning of guests. Each room provides a cozy and comfortable atmosphere, where guests can unwind and take in the natural splendor of their surroundings. The Hotel Xaluca Spa Aguelmame Sidi Ali is a dream environment, nestled between majestic mountains and enchanting cedar forests, providing an idyllic setting for those looking to reconnect with nature.
New project
New project
Riad Xaluca Merzouga
Location: MERZOUGA
The Hotel Riad Xaluca is a unique luxury accommodation located in the vicinity of the Erg Chebbi dunes, a popular tourist attraction in Morocco. It is a boutique hotel riad that offers guests an unforgettable experience with traditional Moroccan decor and exceptional views of the sand dunes.

The hotel boasts a range of luxurious amenities, including a swimming pool with stunning infinity views of the dunes, a spa for relaxation, and a panoramic restaurant that offers a carefully selected gastronomic offer featuring typical dishes of the region.

The hotel also offers a team of local guides who can organize exciting excursions to the dunes and nearby villages, allowing guests to explore and immerse themselves in the local culture.

Staying at the boutique Hotel Riad Xaluca is a once-in-a-lifetime experience that offers the opportunity to witness the best sunrises and sunsets overlooking the dunes from the privacy and comfort of exclusive accommodations. It is the perfect place for those seeking a luxurious and unforgettable vacation in Morocco.
Under construction
Under construction
Hotel Xaluca Dunes
Location: MERZOUGA
Under construction.
The beginning of a long adventure. A dream of Lluís and Tayeb.
"Tayeb and Lluís, or is it Lluís and Tayeb? We will never know the order of how this peculiar history began. Tayeb is a Bedouin from the Moroccan desert, and I am Lluís, a Spanish adventurer. Everything started on a trip I did with my wife, Emma, and my kids, Elisabet and Joan, to Morocco. I wanted them to discover a country that, in my previous visits with my motorbike, impressed me, primarily because of its people, who are welcoming and kind..."
grup xaluca
Hotels, bivouacs, events and services in the south of Morocco